This is Marie, contributing an article about Yum Yum Dessert Company, formerly Yum Yum Cupcakes & More. If you have seen their pink cupcake truck at food truck parks you may have had one of the treats already; you may remember them as the cupcakes with girls’ names. Well, there are a whole lot more neat sweets in store.
Nadia DeMessa, the owner, is coming up on her ninth year selling sweet treats. She started out with chocolate covered strawberries with corporate logos transferred onto the chocolate, and has branched out from there; her food truck was the first licensed dessert truck. In taking on a store front, she is rebranding from Yum Yum Cupcakes & More to Yum Yum Dessert Co.
She comes from a family of bakers and loves little cakes and treats, and this store allows her to branch out a bit more. Although of course there are beautiful towers of cupcakes in her store, she also has eclairs, fruit tarts, cream puffs and lots of other options. Just look at these lovely little bite sized lemon meringues. I am personally quite fond of dessert and am quite capable of eating it for dinner, so although she was sending me home with a complimentary cupcake and macaron on the occasion of her grand opening (I was invited by a local PR company to pay her the visit), I had to pick up several other things to properly experience the range of treats available: I chose an eclair, two more cupcakes, two decorated cookies, and a cherry and a grape meringue cookie.
Ms. DeMessa impressed me considerably when she mentioned that she had run her business primarily from home, in a basement fitted up as a professional kitchen, when she has three boys. Knowing how little time I have with one toddler, I can only imagine how much energy it took with kids and a home business too!. She is clearly very proud of her new location, and rightfully so; although pink isn’t my color it is hers, and she has carefully decorated the small space. It’s well organized and displays her wares efficiently, but that’s to be expected from someone who has worked from much smaller spaces in the truck. This little shop must seem almost expansive. However, I would like to point out that there were easily 8 people at a time in there, in a space about as big as a couple’s walk-in closet, and there was room for all to breathe, see everything in the cases, and take photos without anyone’s elbow in the shot. That kind of efficiency takes a tremendous amount of forethought and planning. She told me she’d gotten her inspiration from a shop in Bethesda, MD, but clearly put her own stamp on the space. It’s full of good things. I personally want another of those grape meringue cookies, as that was my favorite. This time.
(As noted, this was a media event and our meal was complimentary. It’s our policy to always note when we’ve received our meal without charge. If you would like to invite us to your restaurant’s media events, please drop Grant a line at firstname.lastname@example.org .)
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